Stray Angels - Social Campaign
A Fresh Take on Adoption.
For this campaign, our creative director Georgi Martev set out with a simple yet powerful vision: to show the beauty of adoption, the joy it brings to both the animals and their new families, and how saving a life can brighten yours.
Love dearly. Adopt happiness.
BYWAYS had the privilege of collaborating with Stray Angels Bulgaria, an NGO dedicated to rescuing stray animals in need. Founded in 2016, Stray Angels has been a beacon of compassion, offering medical care, rehabilitation, and finding loving homes for over 800 dogs and cats.
Adopt.
Don’t shop.
Crew:
creative direction:
GEORGI MARTEV
directed by:
GEORGI MARTEV
cinematographers:
KALOYAN BOZHILOV & VLADIMIR TRIFONOV
production designer:
ALYA ANGELOVA
edited by:
MITKO BALABANOV
